Today we’re going to describe one effective way to excel your marketing efforts for your start-up or small business.  We’ll also show you an example at the end.

Does your start-up or small business set out to solve a social or environmental problem? If so, a marketing video outlining the problem you’re solving is a great way to get the word out about your business. This is effective whether you’re solving a niche problem or a broader global problem.

Here are some guidelines:

It does not matter if your start-up or small business addresses a niche or larger problem.  If your story and message is inspiring, people will champion your cause and want to share it.

1) Make the video content exclusively about the problem, not your organization. If the video is done well, people will share it, and those viewers will want to know who made it.

2) Keep it short. How short? Absolutely under three minutes. As long…